How To Market And Monetize Your Blog
For most people, when they create something, their goal is for people to see it. However, the internet is a vast place. Think of the internet as the universe and your website as a plant. There are certain aspects that make your website unique. However, there are millions of websites just like yours out there. Therefore, you need to find a way to market your blog. By doing this, you can target an audience and slowly gain a following.
Once that has happened, you can monetize your website in a multitude of ways. However, before we jump the gun we need to figure out how exactly you can market your blog in the most effective way. Luckily, this is one of the topics we will be discussing later on. However, one goal that this and our previous article has is to answer any questions you have that pertain to whether or not creating a blog is a good idea. While the answer to this question is solely up to you, we hope that the information that will be provided can shed some light and keep you, the reader, well informed.
How To Start A Blog
Before monetizing and marketing your blog, you need to first create one. However, you’re in luck because the article we created last week goes through how you can create your very own blog. That article can be found here or from the link below. However, if you already have an idea on how to create a blog, then this section will be for you. This is because we’re going to do a quick rundown on how you can create your very own blog. This section won’t be in-depth. However, we will talk about the key elements you need to know in order to create a blog.
The first step when creating a blog is to pick your niche. Picking a niche is a critical aspect of creating a blog. You need to choose a niche that you’re genuinely interested in. That’ll make researching and creating content easier as you actually enjoy writing about it.
The next step in your plan to create a blog is figuring out how you’ll approach your topics. By this, I mean how you’ll write your articles and address your audience. Of course, there are many different ways to do this. However, the most common and successful strategy is writing in the first-person. Writing your articles in the first person helps the reader feel more at ease. Writing in the first person helps the reader feel like they’re reading an article that is more personal. This will help the reader feel more engaged, invested, and connected to the content you’re making. At the end of the day, that is what will make your website drive more traffic, creating valuable content for your readers.
After that, you’ll want to decide on the name of your blog. When it comes to naming your blog or business, short and sweet is your best bet. That’ll help people find your website and remember it. Make sure to make your name relatable to your content. For example, this website is about finance. Therefore, it appropriately named Wise Investments. Websites such as GoDaddy and HostGator allow you to purchase domains.
Next, you will need to choose a host for your website. If you’re building your website on WordPress, you can get specific hosting for that. However, you can get a cheaper plan through sites like HostGator. Doing this will get you a cheaper plan and generally the same features.
Next, you need to acquire a website template. There are various market places and developers who sell their templates. These templates can range from free to even thousands of dollars. Of course, the more expensive templates often come with more advanced features and modern/unique styles.
Lastly, you just need to start writing. The hardest part about any business is finding the time, dedication, and funding to start. However, once you start and stay consistent, you can have a successful blog.
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Marketing Your Blog
When it comes to marketing your blog, there are various ways that this can be done. The simplest way but probably the most expensive is paying for marketing. This can be done through digital marketing companies. You pay them a monthly fee and they use their resources to market your blog. This is a good way to gain a considerable amount of traction at the very beginning. Many people do this and it’s definitely worth looking into.
Now, if you’re not fortunate enough to afford digital marketing companies, there are various other ways that you can market your blog. First is through social media. Using these platforms will help boost traffic and engagement for your website. For example, constantly tweeting and posting pictures to promote your website. Another viable option is to post pictures and information on Facebook.
As far as free options go, posting pictures and word of mouth is your best bet. One very underrated form of promotion that people don’t talk about often is guest posts. Messaging other content creators and asking them if you can post an article on their website with a link leading back to yours can be huge.
Onto the paid option. As previously stated, you can pay a company to market your blog. However, there are other ways to promote your blog. First is Google Adwords. For this, you pay on a per-click basis and google will post your website at the top of the first page for specific keywords.
The other form of promoting your website and in my opinion, one of the best options is Facebook/Instagram ads. With these ads, you can set a specified limit on how much you want to spend. After that, you choose a list of dynamic keywords to target a specific audience. By doing this, you’ll greatly increase the chances of driving traffic to your website due to the fact that the ads are targeting people with similar interests. This goes for both Facebook and Instagram ads. If you don’t like Facebook or Instagram ads, there are other websites and companies that do a similar method with a varying price.
Different Ways To Monetize Your Blog
When it comes to monetizing your blog, there are a few different ways you can do this. The first step that most people take is placing Google ads in your blog. An example of this is in this article. If you’re on a desktop, the ad will be to the right. If you’re on mobile, the ad is at the bottom of the page. Those ads are set up by embedding the code within your website. Google ads work in two ways, CPC and CPM. CPC pays you per person that clicks on your ads. Whereas, CPM pays you per 1,000 views on your ad. The most common method that is chosen for people is CPM. However, if you have a website that drives a lot of traffic, this can earn you a lot of money.
Next, you can add premium perks to your website. For example, you can charge people to post articles and links onto your website.
The next way to monetize your website is by creating an eBook and course. These two can be about whatever subject you like. However, it’s best to keep it relevant to what your website is about.
Another way to monetize your site is by creating merchandise or products. These products can be anything. If you’re into fitness you can create pre-workout and gym attire. After this, you can sell it through your website.
The last way we’ll mention (out of the many not listed here) is affiliate marketing. This is the hidden gem of creating a blog and the way most people earn a substantial amount of money. In order to affiliate market, you need to sign up with affiliate marketplaces such as CJ Affiliate.
You can create blogs that are centered around the link or put it within your weekly articles. However, you need to inform the readers that there are affiliate links within the article. There are people who make $100,000+ per month from this strategy. However, it’s not simple and takes a lot of dedication because you need to have a very engaged audience. Prepared to blog and not make a lot of money right off the bat.
Before we finish, you absolutely need to create an email list. These are people who subscribe to your content and want to hear from you outside of your website. Here is where you can send them special offers, specified blogs, and updates on the website. You can use websites such as MailChimp and ConvertKit.
Should You Create A Blog?
In short, it’s up to you. However, I personally think it’s a great idea. Creating a blog can be very rewarding. You meet a lot of new people, earn a lot of money, and learn a bunch of new information. Just follow the steps on how to create a blog and monetize it. Being consistent will help ensure yourr success.
Shameed is just a man on a mission to help those around him gain financial success. Obsessed with writing about all things finance, this GTA native is constantly learning and sharing his experiences with others.
